Fast food giant McDonald’s pulled out of Russia in protest at the Ukraine invasion and sold off its restaurants – more than 800 of them – to a Russian businessman, Alexander Govor.
Now the first rebranded alternative outlets have reopened in Moscow. There’s a new name: “Vkusno i Tochka” which translates as “Tasty and That’s It”.
Gone are the Golden Arches, replaced by a stylised letter M, made out of two French fries and a circle for a burger.
But the new owners hope customers won’t notice too many differences. They held a press conference in the flagship restaurant on Pushkin Square, where the very first Moscow McDonald’s opened 32 years ago.
“Our goal is that our guests do not notice a difference either in quality or ambience,” said Oleg Paroyev, CEO of Vkusno i Tochka.
Reeta Chakrabarti presents BBC News at Ten reporting from Moscow by Steve Rosenberg.